Reports
View campaign outcome KPIs, browse report categories, and export results.
Current Report Workspace
The Reports screen provides an operational shell for analytics review with filtering controls, KPI summary cards, and export options. Report content areas are present and structured for phased expansion.
Top Bar Controls
| Control | Purpose |
|---|---|
| Scope | Select reporting scope (for example account/campaign scope context). |
| From / To | Date-range filtering window for report refresh. |
| Refresh | Re-query/recompute report display for selected filters. |
| Export | Export options available for PDF, Excel, and Email routes. |
Report Navigation Tree
- Overview
- Campaign Performance Summary
- Delivery Health
- Campaign Analytics
- Opens and Clicks
- Replies
KPI Panel
KPI cards summarize core metrics:
- Sent
- Delivered
- Open Rate
Use campaign history from Campaigns for record-level diagnostics while Reports focuses on aggregate views.
Practical Workflow
- Set scope and date range.
- Refresh the view.
- Review KPI trends and report node details.
- Export for stakeholders or archive snapshots.